Bodog is on it’s way into the European gambling market!
Calvin Ayre recently shated the opinion that “Europe is such a great market for the Bodog lifestyle and though it shares many characteristics, it is also a very unique market relative to North America.â€Â
Bodog has a very unique style, a wordly class that sets them above the rest, and now the online betting company is ont heir way to the European gambling market.
Ayre went on to say, “That being said Europe has always been part of the equation but, prior to taking the inevitable step of fully expanding there, we wanted to reallysolidify our position in our initial market. Now that we’re recognized in North America as a leader in digital entertainment, we can confidently enter the European market at full speed.â€Â
Online gambling isn’t however the only market Bodog (newbodog) hopes to conquer in Europe however, the company is set to tackle the entertainment industry in europe in a major way! Some projects planned for the future include martial arts, television, fantasy football games and music events.
Ayre explained “The driving idea behind Bodog has continually been to offer an all-encompassing single destination for digital entertainment. Whether it is playing a few hands in our world-renowned poker rooms and casino; making a wager on a big game, watching a pair of prized mixed martial arts fighters duke it out, or simply looking at beautiful women and listening to great music, Bodog entertainment has it all.â€Â
Ayre went on to say that there are many similarities between the United States and Europe, and that there are also some charachteristics in both that are very stark, and had to be taken into consideration when researching the business market before bodog could choose their next step.
“The preparation for expansion into Europe and globally for that matter, was embedded in our growth model very early on.†Ayre explained further. “Because of this we’ve been able to sidestep a great deal of the trial and error expected in a new market and drastically reduce the amount of time it takes to be a full fledged competitor.â€Â
He went on saying: “You could say having Bodog music offices located throughout the continent for many years could be seen as somewhat of a precursor to our expansion into Europe.â€Â
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