As the world’s leading betting exchange, Betfair has seen substantial growth since re-launching Betfair Poker, Betfair Casino as well as improved marketing techniques. They will be publishing financial results that will show a 30% increase in annual revenues to £182m.
Betfair has sought new customers in other countries, decreasing their dependence on the UK market. Besides the UK, they have licenses in UK, Malta, Austria, Germany and Australia. In the near future they will begin trading in Italy. Another significant factor is their pioneered concept of having all their bets placed there by customers who either want to bet for a selection or outcome in the normal way or bet against a selection or outcome. These bets are matched between customers with opposing views.
With their exchange now having more than one million registered users, Betfair asserts their technology platform processes more transactions than all European Stock Markets collectively. This leads other betting exchanging sites to follow suit. For instance last month, TradingSports floated on the American Interchange Market (AIM), the junior market established by the London Stock Exchange in 1995 that provides trading facilities in the shares of smaller companies. Another exchange, Sporting Options is reported to be considering an AIM flotation.
No longer has a stock market flotation company, Betfair now planned to use its corporate funds strong cash reserve along with no debt to expand into new markets and launch additional products. They claim their success couldn’t have happened without the internet because what they are doing is putting in touch with each other thousands of people every minute.
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