25 Sports Legends Face 25 Poker Pro’s in the The Ultimate Sports Fantasy Event

THE SPORTS LEGENDS CHALLENGE INVITES FANS TO GO ‘ALL IN’ FOR THE ULTIMATE SPORTS FANTASY EVENT
World-Class Sports and Gaming Event Teams 25 Sports Legends, 25 Poker Pros and Avid Sports Fans Liddell, Couture, Hawk and Messier Added to Roster of Sports Icons

ATLANTA, July 27, 2009 – For the first time ever, sports fans have a chance to go beyond a typical athlete meet and greet or autograph session to actually play with and against 25 of the world’s greatest sports superstars. The Sports Legends Challenge is the sports fan’s ultimate fantasy featuring four days of casino gaming and golf cash prize tournaments with some of the biggest names in sports, including: Troy Aikman, Sugar Ray Leonard, Richard Petty, Kareem Abdul-Jabbar, Joe Namath, Reggie Jackson and many others. To up the ante, the event will also feature 25 of the world’s top Online and Land based Casino Poker Pros such as Jamie Gold, Annie Duke, Johnny Chan and Mike Sexton, who will play with and coach event participants.

The Sports Legends Challenge announced today that it has secured mixed martial arts super stars Chuck Liddell and Randy Couture; skateboard icon Tony Hawk; and hockey legend Mark Messier to round out the list of 25 athletes who will participate.

The star studded poker event is confirmed for Sept. 14 – 17, 2009 at the luxurious Atlantis Paradise Island resort and casino in the Bahamas. The Sports Legends, Poker Pros and participants will compete in a variety of events including No Limit Texas Hold ‘Em, blackjack, slots and golf tournaments to vie for up to $10 million in prize money.

“The Sports Legends Challenge is one of the most elite and exclusive sporting events in the world,” said
Bruce Bibbero, founder and chief executive officer, Sports Legends Challenge. “There has never been an
event where a select group of sports fans can cross the line from spectator to competitor in a multi-day
gaming and golf experience with 25 of the biggest names in U.S. sports history. It’s simply unprecedented.”
Event participants will compete individually and with a team in a variety of events including No Limit Texas
Hold ‘Em, blackjack, slots and golf tournaments during the four-day event. The week culminates with the
Sports Legends All-Star Poker Challenge, matching up the Sports Legends, Poker Pros and top-finishing
competitors in a winner-take-all, No Limit Texas Hold ‘Em grand finale. This event will pair the top 25
finishing poker players with a Sports Legend in two-player teams, along with a Poker Pro as their coach, for
a cash prize. The Sports Legends All-Star Poker Challenge will be televised nationally by FOX Sports
Network on Nov. 26, 2009, Thanksgiving Day.

“With the addition of Liddell, Couture, Hawk and Messier, we will enhance the experience for participants
and entice a whole new audience of sports fans to be part of this event,” Bibbero said. “We’ve had an
unbelievable response to this first-ever event. The support from the sports, poker and fan communities
reinforces our vision to turn the Sports Legends Challenge into a series of worldwide events.”

The Sports Legends Challenge also announced today that PokerNews, the world’s leading Poker Web site,
has been named as the title sponsor for the organization’s ultimate sports fantasy and gaming event now
known as the PokerNews Sports Legends Challenge presented by AbsolutePoker.net. PokerNews will
provide unique coverage and content of this event to millions of readers across the international poker
community.

Additionally, the World Series of Poker Academy will hold a special three-day academy program as part of
the Sports Legends Challenge headlined by all 25 of the Poker Pros in attendance. The Poker Pros will
provide strategy, tips and offer instruction to the event participants.

In addition to the casino gaming, the Sports Legends Challenge also features a series of golf tournaments at
the world-renowned Ocean Club Golf Course.

The sports icons participating in the event include:

• Kareem Abdul-Jabbar

Laffit Pincay

Sports fans interested in participating should visit www.sportslegendschallenge.com or call 404-869-5000 for
information on how to register. Prices start at only $3,799 per person based on double occupancy.

“For most sports fans, the opportunity to meet just one of these athletes is something they would remember
and talk about the rest of their lives,” Bibbero said. “We are creating an opportunity for participants to not
only meet all of these athletes, but spend significant time with them playing poker, golf and hanging out for
four fantastic days. There are a variety of packages available at a great value for an event of this caliber.”

The Poker Pros participating in the event include:

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