UK TV legend Jimmy Hill and ex-footballers Ally McCoist, Ian Wright, Lee Dixon and Chris Kamara starred in the first national TV campaign for Ladbrokes following the passing of the new UK Gambling Act in September.
With the tag line “Everyone’s got an opinion, what’s yours worth?” Ladbrokes claims that, with this £5m campaign, they are the first bookmaker to begin advertising on UK TV and it aired during halftime of the Manchester United versus Roma Champions League match.
Ladbrokes appointed M&C Saatchi to start developing this campaign back in January so they would be ready to move fast with the new advertising rules going into effect. This is the first TV work created by M&C Saatchi.
Chris Bell who is the Chief Executive of Ladbrokes stated, “These ads capture the fun of having a flutter on football and testing your opinion – something millions of people already enjoy every week. We’re pleased to be the first to air with betting advertising.”
Ladbrokes advertising is targeting the 18-34 year old casual gambler who would typically bet occasionally on football rather than the racing like older bettors would.
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