Since it’s unprecedented launch in 2007, PKR Poker has been renowned for its mind-blowing 3D graphics and unparalleled realism, but it looks like PKR is going not just one, but hundreds of steps farther to give online poker players everything they could possibly hope for in an online poker room.
PKR Poker has teamed up with Foviance, a company that specializes in electroencephalography (EEG) technology. Basically, Foviance scans the brain waves of individuals to discover what stimulates them; in a good way, a bad way, a confusing way, etc. Together, PKR and Foviance are attempting to uncover exactly what online poker players find to be the most emotionally engaging from a brand or service.
With the extreme capabilities of today’s advancements in modern science, PKR plans to refurbish its online poker room according to the results of the intense study, thereby offering online poker players an Internet poker paradise.
PKR is planning to re-launch the new online poker room sometime next year, complete with all of the improvements brought about by the scientific research.
“This method of user research helps us understand the all important emotional experience that customers go through when using our site,†asserted Simon Prodger, marketing director of PKR Technologies. “This is very important to PKR as we aim to provide the most engaging poker experience online. Foviance’s insight has helped us identify how we can harness and develop the unique aspects of PKR’s engaging and immersive approach to online poker to ensure that our customers enjoy the highest quality experience possible.â€Â
Thus far, the experiment has turned out to be quite successful. The brainwave patterns examined by Foviance have revealed that PKR provides online poker players with a much higher level of positive stimulation than that of many other online poker rooms.
The study has also uncovered a few important details in regards to novice online poker players, including what areas cause confusion. PKR translates this into the importance of tutorial stages for new players.
It will be interesting to see how PKR Poker revamps its already immensely popular online poker room, with 2.5 million members in less than 2 years of operation, when the scheduled re-launch occurs in 2010.
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