888.com was always a top site in the online gaming world. That is until the U.S. banned credit card companies and banks from processing transactions for such sites. This in turn caused 888.com and countless others to lose money. The industry was producing in the multi-billions until the United States passed the UIGEA bill. When this happened the company of 888.com tried to sell but prospective buyers were scared to buy because they thought 888 might owe the United States money. Because of this 888.com decided instead of selling or going bankrupt, they would try something different.
888.com decided to appeal to the international market and soon will also offer a sports betting platform. They are said to be launching a sportsbook in Italy and will introduce sport betting to other markets. “We expect to launch (the sportsbook) in the first country by the end of this year or the beginning of next,” Gigi Levy told Reuters at an i-Gaming conference. “The UK is our biggest market but we also have Seville,” he added, saying the deal with the sportsbook provider would be for more than a year.
The site has produced good results from the first six months of this year. They have shown an increase of 24% in net gaming revenue despite non U.S. activity. The company is still in talks with the United States but have not reached an outcome as of yet. Because the company has been doing so well they will continue to develop new and innovative elements. 888.com stated to the stock exchange: “H2 plans include additional games with a focus on local games, a content delivery platform which will provide our active customers with premium content free of charge and at least one additional channel to market on top of Internet, Mobile and Airplane-entertainment. “
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