WSOP Winner Sally Boyer Sues Harrahs for False Advertisement

2007 World Series of Poker winner Sally Anne Boyer is suing Harrah’s and the World Series of Poker Academy for using her name and likeness in their advertising without her permission. She says that they are saying she endorses the academy.

She filed her suit on Monday at the Clark County District Court in Las Vegas against Harrah’s Operating Company INC, the owner of the World Series of Poker and Post Oak Productions Inc of Toronto.

So far neither Harrah’s or the Las Vegas office of the World Series of Poker have issued a statement about the suit. The WSOP Academy is currently promotion academies with prices from $1,899 to $2,999 dollars. Sally Boyer is from Midway, Utah and she won the 2009 World Series of Poker Ladies No Limit Hold’em Championship in 2007. She won $262,077 dollars, a World Series of Poker Bracelet and a Corum watch for the win.

In her lawsuit she says that soon after her win the WSOP Academy began “extensive marketing efforts” using her recent win to market the academy as being a success in tournaments. The lawsuit also says that the WSOP Academy educational business was launched in January 2007 by Harrah’s and Post Oak was to manage, produce and market all of the WSOP Academy events.

Boyer states that the WSOP Academy has published advertisements with her posing with her winnings saying she said “The quickest way to your WSOP Bracelet!,” and calling her an “Academy Graduate.” However she says she only one day of a two day WSOP Academy Event. She didn’t complete the course nor did she graduate from the academy. The lawsuit says:

“Boyer never said nor authorized a statement on her behalf to the effect that participating in the WSOP Academy was ‘the quickest way to your WSOP Bracelet!’ or intimating that her success in the tournament was attributable to her experience attending one day of a two-day WSOP Academy event”.

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