DraftKings recently launched a new application titled DK Live that is a separate product from their daily fantasy sports platform and application. DraftKings has stated that DK Live is similar to the NFL RedZone but a digitally option that is fantasy focused.
According to Legal Sports Report, the new app was revealed at the TechCrunch Disrupt event which took place in San Francisco this week. Jason Robins, the CEO of DraftKings, showed the new product off, discussing the new app’s inception. In a press release, Robins stated that the DraftKings team built the app with the fantasy player in mind, to create an experience that is tailored to every fan. Fans are connected to the content that matters the most to them.
Robins stated that the app is a way to use technology to provide the right information so users do not have to change from app to app or visit websites on game day to stay in the know. The new application has been added to the App Store for iOS, with an Android version to be added in the future. STATS LLC provides the majority of the data for the application which is the company that DraftKings uses for their DFS gaming application.
With DK Live, sports fans will be able to gain access to sports information, with specifics based on what daily fantasy sports players would want to see. Legal Sports Report was given a demonstration of the application by DraftKings Vice President of Content, Corey Gottlieb who showed just what the application can provide.
In regards to highlights, players will find a section that can be filtered to show every red zone play, touchdown, turnover and 20-plus yard gain during live games. Scores are provided for each game and this will include a single game scoreboard along with a play by play feed for individual games. There is also a news section that can be used to learn about player injuries as well as updates on individual players. This information comes from a variety of sources including FantasyLabs and Twitter.
One way that the application will be beneficial for players is the customization features. Players have the ability to personalize their view with information customized based on their fantasy lineup for the coming week. The app will then filter the info and provide only what the user wishes to see.
The app seems to have the potential to do well, so it will be interesting to see how well-received the application will be by DraftKings members.
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